How To Publicise Your Blog: Configure A “Ping List” Of RPC Update Services In WordPress

ping graphicMarketing your blog, in the first instance, means making sure that people can find your posts easily. The major search engines will help with this once they’ve indexed your content, as sharing links manually on such as Twitter, Facebook, Google+, Diaspora, your newsletter and so on.

But these are not the only things that matter. There are hundreds of other websites out there that aggregate content from the web and will publicise your blog even more widely.


Here I’ll show you how to do some basic but essential SEO, and get indexed fast by Google, Bing, Yahoo! and Ask. But we won’t stop there because this will boost SEO by getting your content indexed and linked by hundreds of other websites too, automatically, every time you publish something new on your website or blog!

I’ll show you how to create the URLs you need to deliver a complete map of your website to the major search engines. Then, we’ll add these to a list of URLs for other important RPC update services. If that sounds hard, don’t worry, its actually quick and easy.

Finally, it’ll take you just a moment to follow my instructions and set up the “RPC Update Service” in WordPress (or Drupal, Joomla or most CMS, or content management systems. One of the advantages of a CMS like WordPress over a “static” coded website implementation is that doing this is made so easy.

How To Get Your Website & Blog Indexed Instantly By Google, Bing, Yahoo!, Ask & Hundreds Of Other Websites

As I mentioned, we’re going to need to configure your website’s RPC update service. We’ll use WordPress as an example, but all the popular CMS will either have this built in or have a suitable plugin for this purpose. If you work out how to do this in something else, please let others know in a comment.

Once your RPC update services is set up, every time you publish a new blog post or page on your website, an automatic “ping” notification will tell the major search engines and hundreds of other websites to come and index it. This usually happens pretty fast, and your new post has a good chance of appearing in Google within a few minutes. Your new blog post will be showing up in search results, and places all over the internet, in no time.

Essential RPC Update Service “Ping” URL List – Must Have

I suggest you include all of the following, so just copy and paste this whole list into your text editor, one per line, underneath the custom URLs you made above:

Beware Long Lists Of RPC Ping URLs – Be Cautious!

If you search the web you will find all sorts of ping lists and services. Some lists have hundreds of URLs you could ping, but don’t be tempted. Be selective and keep to a minimum or you might have completely the opposite effect to what you want.

Don’t add URLs indiscriminately because this could cause your pings to be ignored, and even blacklisting of your content. Many of these URLs are services that ping other URLs, which can lead to you spamming and being blacklisted by the very websites you want to cosy up with!

Credit: The above lists made with the help of an useful 2011 evaluation of ping URLs by Aaron Boundy, amogst others.

How To Configure Your WordPress Blog XML-RPC Ping list

wordpress settings menuHere I will use WordPress as an example of how to set up automatic publishing of your blog using the XML-RPC Ping service of your website. But be assured that most other CMS have a this facility built in or using a plugin to do this, and that setting them up will be very similar.

So, let’s configure your WordPress blog ping list to ensure your blog posts achieve the widest possible circulation.

1) In WordPress go to Dashboard > Settings > Writing

2) Scroll down to “Remote Publishing” and tick the “XML-RPC” checkbox to enable XML-RPC publishing protocols like this:

WordPress remote publishing settings

3) Copy and paste your list of XML-RPC service URLs (suggestion below) into the section marked “Update Services”. Each URL will be notified of new blog posts as you publish them.

4) Examine the entire list to make sure there is one entry per line.

5) Click “Save Changes”

That’s it. Let me know if you have any tips or difficulties. Also, if you want to share details of how to do this in other CMS such as Drupal and Joomla.

Now Tell The Search Engines About Your Website Too

You can use this same mechanism to submit your sitemap to search engines. The following posts show you how to generate your WordPress sitemap automatically, and auto-submit it to Google, Bing, Yahoo! and Ask.

This is great for SEO, and saves a lot of work compared to doing it manually:

How To Create A WordPress Sitemap

How To Submit WordPress Sitemap Updates – Automatically

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